SANAHORIA

client

Diego

type of client

Café

brief

The rebranding of healthy café Sanahoria aims to create a fresh, modern, and inviting brand identity that reflects its commitment to nutritious, high-quality food and a vibrant, wellness-focused lifestyle. The new visual direction will enhance brand recognition, attract health-conscious locals and tourists, and establish Sanahoria as a go-to destination for wholesome dining in Tenerife. Through refined typography, a refreshing color palette, and a cohesive brand strategy, the rebrand will communicate warmth, sustainability, and an uplifting atmosphere. Additionally, the goal is to create a consistent brand experience across physical and digital touchpoints, strengthening customer engagement and loyalty.

what I did

I rebranded Healthy Café Sanahoria in Tenerife, creating a fresh and modern identity while staying true to its values of health, quality, and sustainability. I designed a symbol with a double meaning—it represents a carrot in a bowl while also depicting the sun and its reflection on the sea, capturing the essence of freshness, nature, and vitality. I refined the typography and color palette to create a clean, inviting look that resonates with both locals and tourists looking for a wholesome dining experience. My goal was to enhance brand recognition, improve customer engagement, and create a cohesive presence across digital and physical touchpoints. Through thoughtful design, I brought warmth, wellness, and a vibrant café atmosphere to life, ensuring every detail reflects the brand’s fresh and natural essence.